WHAT I CAN DO FOR YOU.
While I specialize in travel and tourism, I’m also a Business-to- Business copywriter and successfully participated in the extensive programs offered through AWAI. This is where my research and journalism background play a role in creating credible reports and articles. Here are some of the ways I can help you promote your business and earn the loyalty of your clients.
01. CASE STUDIES – USING THE POWER OF STORIES
Case studies turn a happy customer’s review into a story – a true story – with a positive ending for both you and your customer. Short and powerful, the case study is one of the most versatile and cost-effective marketing tools. And it can be adapted for other marketing communications: your website, newsletters, emails and sales brochures.
02. WHITE PAPERS – HOW TO REACH KEY DECISION MAKERS
Quality white papers play a key role in your content marketing strategy. They demand careful planning and must be credible, interesting, and relevant. When your target decision-maker reads your white paper, they need to know you understand their needs and problems – and have the solutions.
03. ADVERTORIALS – AN EDGE OVER THE COMPETITION
A good advertorial follows the same structure as a press release and reads like an article. But there’s a difference. The press release must be newsworthy and depends an editor’s acceptance. Your advertorial, although clearly labeled as an advertisement, will have high credibility with a publication’s readers – provided the content is tailored to the readers.
04. PUBLIC RELATIONS – AND IT’S NOT ALL ABOUT THE MEDIA
Think of public relations as your company’s personality. It’s all encompassing – from media stories to community events, you want to send messages that show a strong, positive image. Public relations involves communicating not only with the media but with your employees, partners, investors. And if you get more PR than your competition, you’ll attract more customers. My public relations experience includes involvement in the launch of a new cosmetic to promoting an advertising campaign for a group of newspapers.
05. RESEARCH – DIG, DIG AGAIN AND PROVE IT
My experience in market research strengthens your core marketing strategies. Plus I am also assisted by an internet researcher who can discover the most amazing sources and facts hidden in the big wide world of the web. We dig through the chatter to find key points and transform them into clear, credible content to strengthen your image in the market place and set it apart from your competitors.