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Conversational B2B Copywriter for Travel & Tourism2017-05-05T19:13:09+00:00

About.

I’M A COPYWRITER.

And I’m also very familiar with what goes into taking a journey – whether locally or internationally. I’ve traveled the world and lived in eight countries. I learned different languages and customs. I flew different airlines, navigated challenging airports and stayed in wonderful and not-so wonderful hotels. I ate in restaurants with gourmet menus and others with simple fare and chickens clucking underneath the tables.
Services

Services.

WHAT I CAN DO FOR YOU.

While I specialize in travel and tourism, I’m also a Business-to- Business copywriter and successfully participated in the extensive programs offered through AWAI. This is where my research and journalism background play a role in creating credible reports and articles. Here are some of the ways I can help you promote your business and earn the loyalty of your clients.
01. CASE STUDIES – USING THE POWER OF STORIES

Case studies turn a happy customer’s review into a story – a true story – with a positive ending for both you and your customer. Short and powerful, the case study is one of the most versatile and cost-effective marketing tools. And it can be adapted for other marketing communications: your website, newsletters, emails and sales brochures.

02. WHITE PAPERS – HOW TO REACH KEY DECISION MAKERS

Quality white papers play a key role in your content marketing strategy. They demand careful planning and must be credible, interesting, and relevant. When your target decision-maker reads your white paper, they need to know you understand their needs and problems – and have the solutions.

03. ADVERTORIALS – AN EDGE OVER THE COMPETITION

A good advertorial follows the same structure as a press release and reads like an article. But there’s a difference. The press release must be newsworthy and depends an editor’s acceptance. Your advertorial, although clearly labeled as an advertisement, will have high credibility with a publication’s readers – provided the content is tailored to the readers.

04. PUBLIC RELATIONS – AND IT’S NOT ALL ABOUT THE MEDIA

Think of public relations as your company’s personality. It’s all encompassing – from media stories to community events, you want to send messages that show a strong, positive image. Public relations involves communicating not only with the media but with your employees, partners, investors. And if you get more PR than your competition, you’ll attract more customers. My public relations experience includes involvement in the launch of a new cosmetic to promoting an advertising campaign for a group of newspapers.

05. RESEARCH – DIG, DIG AGAIN AND PROVE IT

My experience in market research strengthens your core marketing strategies. Plus I am also assisted by an internet researcher who can discover the most amazing sources and facts hidden in the big wide world of the web. We dig through the chatter to find key points and transform them into clear, credible content to strengthen your image in the market place and set it apart from your competitors.

Work

Work.

RECENT PROJECTS.

Experience

Experience.

WHO ALL HAVE I WORKED WITH OVER THE YEARS?

The East African and International Professional Hunters’ Associations in Nairobi, the United Nations Office in Geneva, the World Wildlife Fund headquarters, Castlemarine Travel, Rennies Travel and the Safmarine Corporation.
And there was the large newspaper group in Cape Town where I discovered the world of marketing communication – finding the right message and getting it to the right people. I learned to dig for facts and create presentations to a highly discerning audience of marketing executives.
I developed the concept for a video called “Children of the Mother City – A Market Ignored,” which promoted the stable of newspapers as well as Cape Town itself. It was so well received that executives took copies on business trips to Europe and the States.
I was a member of the S.A. Marketing Research Association and earned my public relations certification through the Public Relations Institute of South Africa.
And I’ve studied copywriting with some of the best around.

WHAT DOES ALL THIS BRING MY CLIENTS TODAY?

Someone who can communicate – who understands there should be no illusion that it took place. And a copywriter who know what goes into traveling locally or internationally.
A copywriter who knows the art of starting a good conversation between you and your prospects and customers.
Clients
GET IN TOUCH

Contact.

LET’S TALK.

Successful marketing depends on channels of communication that build loyal client-customer relationships. And channels of communication depend on having a good conversation… and keeping it going. I’m a copywriter who understands that. Contact me and let’s have a conversation. I respect your contact information will not share it.
Fill out my online form.

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